Whether your website needs to drive more traffic, its content and technology are outdated, or you want to generate more leads, there are countless reasons for a website relaunch. However, it requires careful planning and is time-consuming. To help you successfully implement your new website project plan, we've put together a website relaunch checklist that will help you bring your website design up to date and prepare effectively and purposefully for your web design relaunch!
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1. Gather inspiration and analyze the competition before your website relaunch
If you've decided to relaunch your website , a competitive analysis is a crucial step. Ultimately, linkedin data you should know what your competitors have to offer in terms of branding, design, SEO, strategy, usability, and information structure. How do your competitors position themselves online? How do they address their target audiences? Which keywords lead to your competitors? The so-called visibility index can help you assess whether your competitors are already actively engaging in search engine marketing and shows you where your website stands in comparison.
2. Analyze your existing website before relaunching
With a website analysis, you can discover the strengths and weaknesses of your existing website. Google Analytics is a truly powerful tool for analysis! It provides you with valuable key performance indicators (KPIs) such as bounce rate, session duration, and page views. Learn which KPIs are useful and how best to proceed in the article: 10 KPIs for your online marketing that you can find in Google Analytics . With a good analysis, you can derive useful optimizations and approaches for your website relaunch ! Easily and quickly check your website's performance. Parameters such as performance, SEO, mobile optimization, and security are examined. You'll get the results in just a few seconds:
Now free: Check website performance
3. Branding up to date? Style guide? Design manual?
If you want your company to be perceived as credible, you should ensure that your design fits into the overall image of your brand. Whether it's a website, white paper, or presentation, you should always strive for a consistent design. To avoid misunderstandings between designers and developers during implementation, a design manual or style guide that specifies details such as colors, fonts, spacing, and gradients is extremely helpful. A website relaunch is also a good opportunity to critically review the company's or brand's branding. You can find the 9 most important reasons for rebranding in another post on our blog.
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