When all this is over, we must think differently and approach work in a new way, always staying close to our consumers . It will be almost impossible to resume B2B business relationships where they left off in mid-March. Many companies will have changed, or the workers on the other side will have changed.
It is necessary to build new relationships, based on trust and on the principles and values that are on the rise these days: solidarity and security .
Technology, redeemed
Internet traffic data is overwhelming, both fantuan data in terms of leisure and remote work. B2B buyers and sellers, some trapped in old-school dynamics and previously wary of long-distance relationships, must do their work somehow, and there's no other option than to turn to technology . After a period of very negative reputation for technology platforms, the crisis has revealed its caring and human side.
It is necessary to rethink the old way of achieving B2B sales and give a definitive boost to your digital marketing strategy :
Your website messaging will need to change immediately to reflect responses to current consumer issues. Many websites we audited still don't focus on solving customer problems and simply adopt a passive approach, saying, "Contact us."
Email marketing will have to get smarter to get clicks.
Social selling skills will be a requirement, not an option, for most businesses as lockdowns continue across the globe.
Converting a limited number of leads into sales will now be very important. Sales teams that rely on digital sales and a CRM that integrates all marketing and sales efforts will be in a better position than their competitors.
Expert advice will be important for businesses, as success in sales and marketing will be more difficult than ever. More talent than ever will be needed to convert limited leads.
Everything has to change so that everything remains the same
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