B2B Sales: Covid-19 has changed the game

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Before the pandemic hit, there was already a large contingent of consumers who were primarily digital. They shopped online, rather than any other option. When mobility restrictions and lockdowns hit, another large, lagging group of occasional online shoppers joined the previous group to form a massive group.

Translation is an overwhelming increase in e-commerce . This has engineer data happened across all retail channels, from giants like Amazon, Zara, and Carrefour to the most modest online stores.

These digital consumers already enjoy the convenience and excellent user experience (UX) of sophisticated websites and platforms, thanks to their simplicity (one-click purchases, fast shipping, affordable prices, flexible delivery, etc.) and customer service (toll-free numbers, online chats, money-back guarantees, etc.).

In addition to this ease of shopping, customers find another satisfaction related to their safety and health . Reduced contact keeps them away from COVID-19, minimizing exposure to infection, which lowers the personal stress and anxiety experienced by Europeans. If making a simple, quick, and satisfying online purchase eliminates some of the anxiety about health and safety, customers are doubly satisfied.