Characteristics of Social Media Strategy in B2B Industry

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Therefore, B2B companies can routinely upload various inspiring and interesting content for the audience. It can be said that the use of social media for B2B will have a positive impact on brand awareness that has been built so far.

Next, the use of social media will also help brand visibility on the internet. moj database A company's social media account will appear in search engines if someone searches for the name of the company in question.

So, automatically visibility will increase if a company has a social media account. High brand visibility makes a company able to compete with competitors, both direct and indirect competitors.