Voice of Brand

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B2B sales funnels are often longer and more complex, involving multiple stages and decision makers.

On the other hand, B2C usually has a short sales funnel , with purchasing decisions made spontaneously or based on emotions.

Approach Method
B2B requires an educational and professional relationship-based approach. band database Because, the target audience is business people who need solutions to problems faced in the company.

B2C tends to use emotion and a casual style of language to attract attention, then entice consumers to immediately purchase the product or service.


The voice of brand used by B2B needs to demonstrate the expertise and reliability of the products and services being sold.

While in B2C, the voice of the brand that is formed can be more diverse. Usually the voice of the brand from B2C is not too rigid and can entertain, depending on the product or service offered.