Social media image formats

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It's time to go back to the office recharged. Are you up to date with the latest developments? How are your goals going? In this handy overview you will find the best, most important and most useful articles in the field of social media. Facebook, Instagram (Stories), LinkedIn, WhatsApp, social advertising, influencer marketing... all these topics are covered. Read up before you trade in your beach bed for your office chair.


Please note: this article is about 2018. For the trends & tips on social media for the second half of 2019, read this article .

socials

1. The most important social media trends
At the end of 2017, Sjef Kerkhofs (partner and strategist at Daily Dialogues) described which trends would be important for social media this year. Chatbots, video, livestreaming, augmented reality, GDPR, influencer marketing… it all comes up. Which of these 13 trends did you miss?

Social media is important for your content strategy, and the rules of the game have changed considerably compared to a few years ago. Consider, for example, the effectiveness of sharing and promoting content via Facebook and Twitter. BuzzSumo therefore analyzed 100 million blogs, videos and social media posts from 2017. These are the 10 most important results .

Each platform works with different image formats, which is time-consuming and can lead to great country email list frustration. This infographic shows the formats for images and videos on social media . You can also read how to best publish the content on Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube, for example.

To recap:

13 Notable Social Media Trends for 2018
The Rules of a Killer Content Strategy in 2018
The Ultimate Overview of All Social Media Dimensions for 2018
Facebook

2. Facebook & the challenges surrounding the algorithm
It has not been quiet around Facebook lately. Early 2018, Facebook announced that it would further limit posts from companies in the timeline and give priority to posts from family and friends. The type of content that you share as a page also makes a difference for the algorithm. With this, Facebook wants to give more space to human interaction. How do you still reach your audience on Facebook?

Beat the algorithm
But how do you make smart use of 'the new algorithm'? For example, by using hooks . Hooks generate more engagement than non-hooks, so that can be a valuable addition to your content strategy.