Talking about artificial intelligence in custome

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Natural Language Generation (NLG) : After understanding what you said, the AI ​​needs to respond in a natural and coherent way, which is where NLG comes in. It gives the machine the ability to speak (or write) like a person.
Types of conversational AI
There are different types of conversational AI, each of which performs specific functions depending on the needs. Here's a rundown of the three main ones:

1. Chatbots
Chatbots are the most common type, and you've seen them on many websites. Basically, they help you answer frequently asked questions or perform simple tasks , such as searching for products or providing shipping information. Although they usually follow predefined conversation flows, they're incredibly useful for quick problem-solving.

2. Virtual assistants
This is where technologies like Amazon's Alexa or Google Assistant come into play . They don't just answer questions, but can also do more complex things, like scheduling an appointment or controlling your home devices . These assistants better understand the context of what you say, making them more fluid in conversations.

3. Generative AI
This is a much more advanced type of AI because it not only answers your questions but can also create new content, such as text, images, or even music. In marketing, this technology is being used to generate personalized content, such as product descriptions or automated emails.

How does conversational AI work?
Conversational AI works in several steps, from when you enter your question or command to when you receive a coherent response. Here's how it works:

User input : It all starts when you enter a question, either physician data by text or voice. The AI ​​needs to fully understand what you're asking in order to interact with you effectively.
Language Understanding (NLU) : Once the AI ​​receives your message, it breaks it down into parts it can understand, identifying keywords and the intent behind your question.
Response Generation (NLG) : After understanding what you said, the AI ​​generates a response that makes sense and sounds natural to you.
Continuous learning : With each interaction, the AI ​​learns more and improves its responses, becoming more accurate and personalized over time.
Benefits of Conversational AI in Marketing
Conversational AI offers a host of benefits for digital marketing. Some of the most important are:

Improve customer experience : AI can respond immediately and in a personalized way, improving the customer experience and resolving issues quickly.