The Importance of Lead Scoring

[sumaiyakhatun27]

Did you know that almost 70 percent of companies lose leads due to inappropriate follow-up techniques?

This deficiency in follow-up is caused by many companies not really understanding how to treat potential customer A, and how to treat other potential customers who are certainly different from potential customer A.

This is what makes the role of lead scoring very important.

By assigning a value to each lead based on specific criteria such as online cashapp database behavior, engagement with content, and demographic information, you can identify and prioritize the prospects with the greatest potential to convert to sales.

Indirectly, this process can increase time efficiency. You can focus more on quality leads.