We've all been a member of a LinkedIn or Facebook group. Am I right? Closed groups were one of the building blocks of social media years ago. Then they kind of disappeared from the radar in the chaos of pages, likes, hooks and advertisements. However, groups are experiencing a revival . Major channels like LinkedIn and Facebook are introducing new features that are bringing groups back to the forefront . For example, you can now participate in groups as a brand page and many new features have been introduced.
Direct messaging goes commercial
Facebook Messenger and WhatsApp are increasingly defining the social media landscape. Messaging platforms are extremely popular all over the world. What about WeChat in Asia, for example? With the growing popularity, you also see a shift in advertising opportunities towards messaging platforms. Facebook Messenger is leading the way in this, but WhatsApp is also getting a commercial touch .
Transparency
Forced by the increasingly heated discussions around privacy and security, the various social channels are becoming more transparent towards users. For example, as a Facebook user you can now see which advertisements a brand has running. This transparency will increase as social media matures as a channel.
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