For example, with segmentation, you can send different sets of emails to prospects who provided their email address in exchange for a content offer, and a completely different set of emails to those who signed up for your webinar. Of course, once you have those addresses, you should run email validation to see how they lined up.
Ditch the "NoReply"
Having a nameless, unresponsive email to send your marketing communications may make sense from an ease of work perspective. However, from a customer or user experience perspective, this practice may not be so great.
This is because most people open emails based on where they come from.
the sender name is more important than the subject line, length, introductory paragraph, and even the offer within your email.
A close-up of a computer screen displaying the Gmail interface, with the Inbox and Compose buttons visible.
With this in mind, sending emails from an unanswered address doesn't seem like a good idea.
Another reason to allow your recipients to reply directly to your emails is that it provides a fusion data better user experience.
If you’re spending time and money on email marketing, whether it’s cold emails or nurturing leads in the middle of the funnel, chances are you want them to be interested in engaging with you.
Removing the ability to respond directly to marketing or recurring emails completely defeats that purpose. Even if someone is convinced or interested enough to start a conversation with you, they will have to create a new email that goes to a completely different address.
Now, think about how much more complex the whole thing will become if they want to start a conversation with reference to a piece of information mentioned in your original email.
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