The real story isn't just about rising

[suchonak.a.ni.z]

The road to EV adoption has been filled with challenges—concerns over cost, charging infrastructure, battery life, and range have kept many consumers on the fence.

However, the latest data suggests we are hitting a turning point. According to SMMT, plug-in hybrids (PHEVs) and hybrid electric vehicles (HEVs) are gaining traction, recording volume growth and increasing their market shares, now holding 9.0% and 13.2% of the market, respectively. Furthermore, battery electric vehicles (BEVs) have surged 41.6% year-on-year, capturing 21.3% of all new car sales.

But sales—it's about how quickly consumers are making the chinese overseas america data leap. New Driftrock Intelligence shows that the average EV purchase time from enquiry to sale has dropped dramatically, signalling a shift in buyer confidence.

At the same time, the way people buy cars is evolving. Online car buying is on the rise, and brand loyalty is being tested like never before. According to McKinsey, more than 50% of car buyers say they'd consider switching brands when moving to electric, jumping to 70% for BEV buyers.

So, what does this mean for automotive marketers? Let's dive in.