There are many ways to cold-sell and each salesperson or salesperson petroleum manufacturers email lists has their own techniques and tactics, however, this does not mean that they always work and achieve their objectives.
Below we are going to give you a few tips for successful door-to-door cold calling .
Steps to successfully sell door-to-door
as a marketing agency specializing in the b2b sector, we are going to show you some of the steps you can take to make your cold calling productive and help you achieve your goals . Note that these are the most important and generic ones, but depending on the client and your products, there will be other methods that will also work very well for you. Let's go!
Select and know your target audience
before you start selling, it is important to select your target and also try to get to know them a little . We recommend that you focus on a specific target , do not try to cover too many different customers and sectors, as this can make you lose many sales.
Furthermore, once you have been selected, it is important that before you go directly to sell to them you get to know them a little bit . What they do, how they do it, what problems they have, how they speak, how they like to be addressed, their company's values, etc.
By carrying out this prior research, it will be much easier for you to focus on the sale and obtain positive results .
Let them know you beforehand
it may seem obvious to you, but there are many sellers who do not take this step into account and go straight to the point, selling their products and/or services. We recommend that before selling you start to gain visibility for them, so that when you contact them, they will have already seen you and will have you in mind .
For this we recommend sem campaigns . Placing ads on search engines is a good way to make yourself known when you try to sell to customers who have never seen you .
Have a first contact
a generic first contact, for example, via linkedin, is a good way to break the ice. How? With personalized messages and seeking a point of connection with the client .
Not only will this help him get to know you a little better, but he will also see that you are interested in him and that you have dedicated time to him. In this digital age in which we live, this is very difficult, especially because everything is done in an automated and impersonal way, losing the human relationship between client and seller.
