By Ipanema Communication , June 13
Branding is a critical aspect of building a successful business. A brand, especially a brand logo, is something that sticks in the minds of customers forever and attracts greater recognition in the community .
For software companies, defining a branding strategy is really important because today, most software on the market has very similar functionalities and benefits, so it is necessary to define a brand image that is strong and good enough to overshadow competitors.
There are a lot of brands and logos on the market, some are generic and others are so good that they become recognizable even when they are not accompanied by the brand name.
But how do you design a logo for a software company? If you are currently in the process of creating a logo for your software company, you are in a unique position. Making a logo is not always easy, it requires research, considering some basic design principles, and making all the necessary tests and changes to ultimately end up with an outstanding logo.
In this article we teach you some tips and considerations that you should take into account when designing a logo for your software company . Let's get started!
Tips for designing a logo for a software company:
1. Find inspiration
Even though the creation and design of your software company logo should be led by a professional in the area, that doesn't mean that you can't participate in the process and suggest some guidelines. On the internet you can find millions of pages and image banks ( Unsplash , pexels , shutterstock , freepik ...) that can help you get inspiration to create your software company logo .
Likewise, it is also valid to look a little at the logos used by your competitors and by the leaders in the sector .
2. Make sure it's memorable
A great logo has the potential to trigger people's memories when they least expect it. For example, Target's simple, eye-catching logo has become a symbol of their brand. It's hard to even look at a picture of a Target without immediately thinking of the store. By creating a logo based on a popular image or concept, people will be reminded of your brand frequently .
The key to designing a great logo is by creating a design that is memorable and will stay with consumers forever. Overly complicated or intricate logos will be quickly forgotten. It needs to be clear, concise and to the point.
3. Make it versatile
Companies must change and evolve to remain competitive in the market, and businesses dedicated to selling software are no exception. That's why you need to develop a logo that can change and evolve with your business.
Creating a logo that can stand the test of time by utilizing a general technology theme is one of the best tips you can take when choosing your company logo.
4. Do not copy
Copying an existing logo is a serious mistake. When software businesses make this mistake, they are destined for failure and obscurity. Make sure your logo is different from your competitors.
While you can take some inspiration from logos associated with your business model, never try to copy them. This can not only bury the success of your business, but can also bring you very serious legal problems .
5. Colors are key
When designing a logo for a software company, it is necessary to think about all aspects of the image, such as colors. Bright and bold colors are able to capture the audience's attention, muted tones express sophistication .
Each color has a different implication and this is something you need to israel telegram data take into account. For a software company, it is necessary that the colors used when establishing the branding and logo convey the correct message .
That being said, we recommend opting for corporate tone colors that will appeal to your target audience .
6. Sources
When considering the font for your text, be sure to avoid weird, fancy fonts . Sites like Font Squirrel or HypeForType will be a great help in finding the perfect font. Some brands are even known for their custom fonts, such as Coca-Cola.
When all else fails, use Helvetica. Many popular brands such as Nars, Target, Crate & Barrel, American Apparel and JCPenney have used this font.
Designing a logo for your software company doesn't have to be a headache. Have fun! Follow these tips and make sure you create a logo that will lead you straight to success.
