What this means for content creation

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EEAT ( Experience, Expertise, Authoritativeness, Trustworthiness ): Google emphasizes content that is created by experts or trusted authors. Your content must not only answer users' questions, but also be backed by expert knowledge.
Credible sources and links: Every article should include links to credible, relevant sources that support its claims. This approach not only increases the credibility of the content but also boosts SEO.
Deep knowledge and originality: Google prefers gcash data detailed, unique content that brings new insights or perspectives on a given topic.
2. Changes in link building
Google's March 2024 update also hit traditional link building strategies. Google representatives indicated a reduction in the importance of "artificial" link building and a focus on more natural and valuable forms of acquiring backlinks. Manual penalties were issued for practices such as buying links or participating in fraudulent link farms .

How to approach link building:
Digital PR instead of traditional link building: Invest in digital PR campaigns that naturally gain links through quality articles and media mentions. These links are organic and carry more weight for SEO.
Focus on quality, not quantity: One link from a trusted, relevant website is worth more than dozens of links from untrustworthy or irrelevant sources.
Engage a full-funnel strategy: Create content for different stages of the customer journey that will naturally garner links from different types of users, from those seeking information to those ready to buy.