Integration with CRM to ensure seamless data exchange
Diagram illustrating CRM integrations with icons for various platforms: Physical store, E-commerce, Mobile app, Email, SMS/text, Chatbot, Social media, WhatsApp Business.
CRM tools are a critical part of any marketing or sales architecture. You may think that CRM should only be used by sales teams, however, integrating your marketing automation efforts with your organization’s CRM tool will mean that your customer information will be seamlessly transferred into your CRM software.
It will also be beneficial for your marketing team to ensure that sales and marketing are both integrated into the CRM. This is because the marketing team needs to consider how to market to existing customers and can do so more effectively with access to the CRM.
Use drip campaigns to deliver content series
Drip campaigns are a great tool for marketers, as they allow you to deliver architect data well-designed content over a long period of time. This means that it has a greater impact on your potential customers. Automation is a great way to use drip campaigns, as it will automatically schedule and send this content.
Set up automated actions based on specific user behaviors
Automation can also be used to react to clearly defined user behaviors. By setting triggers, such as a customer adding a product to their cart, you can automatically send reminders to complete the purchase.
A grid displaying digital marketing metrics: Engagement Rate, Conversion Rate, Time On Page, Backlinks, First Page Keywords, Top 100 Keywords, Monthly Page Views, Monthly Visitors.
- Board index
- All times are UTC
- Delete cookies
- Contact us