Throughout this post we want to put you in context and explain why this is and why you should invest in developing b2b applications .
B2b applications, a bet for developers
to give you a little background, b2b applications are those designed to solve chemical manufacturers email lists the problems of a specific company, organization or professional . They are not intended for the end customer, but rather to facilitate the development of products and services that will be directed to the end customer .
The rise of b2b apps began in 2015, when the “business” category became the second most popular category in the ios app store and the fourth most popular category in google play for android.
But why did people start investing in b2b applications?
The answer to this question is clear, monetization . That is, everything is for a matter of money. Let's be honest, users find it harder to pay for an application than companies, since they are used to paying for the tools they use within the company. Therefore, it will be easier to make a paid application for a company than for an end user .
It is true that many applications are paid but offer a trial version. The problem is that competition is so high that when the trial version ends, users decide to change apps and try a similar one since they have nothing to lose. On the other hand, companies, once they have tried a tool that works for them, usually find it difficult to change due to lack of time or to delay their production processes . This is why many organizations work with the same tools for years.
Another factor to take into account is that many of these apps are designed to offer some free services and others that are paid for, known as freemium . This is a good way to attract the attention of companies, to get them to try out the services offered by the app and to end up buying for the price that is asked to enjoy all the services. A very positive advantage for companies, so they don't risk sticking with the first product they buy but can compare and choose the one that best fits their needs .
Another advantage of b2b applications is that they can be more customized to the needs and interests of the company. They usually have different functionalities and plans to adapt 100% to the organization.
