The spectacular growth of this marketing discipline indicates that it is an asset for companies that want to boost their sales. A springboard that, if combined with other fashionable strategies such as gamification, becomes a competitive engine to overtake other companies in the market.
As we have seen in previous blog articles, gamification is a honduras phone number list booming concept due to all the advantages it brings to companies. It is very useful for building customer loyalty and more and more organizations are using it to boost their marketing strategy .
How to use gamification in your content marketing strategy?
Gamification is a key tool that ICT companies have at their disposal to bring their products and services closer to their customers through content marketing.
To integrate gamification into a content marketing strategy, this can be a good roadmap:
1.- Learn from games
The first step companies need to take to implement gamification in their content promotion strategy is to enable marketers to play games.
By playing the game, they will discover first-hand their power of attraction and will be able to apply persuasion techniques to their marketing strategy.
2.- Start with small actions
As is often the case with any strategy to achieve big goals, gamification has to start with small steps.
A first step to start with could be to reward users who visit corporate social networks or reward those who subscribe to the newsletter. It is about starting with something small and gradually achieving big goals.
3.- Structure the reward system in a simple way
If the reward system is difficult to understand, you will never get results with gamification .
Instead of building a large and complicated gamified environment , it is better to break the reward system into small activities that users can discover gradually.
It's better to give users the information they need to get to the next level (in video game language) than to not give them all the possibilities and leave them not knowing where to start.
4.- Know the target audience
This is key to any marketing strategy, but it is worth remembering that if you don't know who the campaign is aimed at, a gamified content marketing action will not work either.
However, if you know who your campaign is aimed at, what motivates them, and how to get your target audience interested, it will be easier to create something that will engage them and motivate them to take action.
