Black Friday is a great opportunity for anyone selling products or services. Despite having originated in the US, it has become a worldwide event that people on the Internet know and look forward to.
Email is the most powerful marketing tool during your Black Friday campaigns and failing to leverage it means missing out on the opportunity to increase sales at a time when consumers are responsive and ready to buy.
Here is a list of tips to help you create an absolutely perfect Black Friday campaign :
1. Create an email sequence and autoresponders
From now until November 23 , Black Friday 2018, create and send a coherent sequence of 4/6 emails: during this period, users are used to receiving many newsletters and their tolerance threshold is fortunately high. Here are some useful examples you can follow:
→ A preview of Black Friday : Send your first newsletter with a preview of the products that will be discounted. This will help build anticipation among your customers and hook them into reading your future emails;
→ Don't miss out : Send one or more emails general manager email lists with the most popular products and discounts that will be applied. If there are specific ways to access the discounts, this is the time to specify that;
→ Buy your Christmas gifts at a discount during Black Friday : Suggest to your contacts to buy their Christmas gifts at a discount: people love saving money and giving gifts – it’s a perfect combination.
2. Choose the right images
Get to the point, always highlighting:
the benefit that customers will have from purchasing your products;
the discounts;
Action buttons should always be visible.
The color of Black Friday is obviously black (which fortunately goes well with everything)! Use it to customize your banners.
Remember that on Emailchef you will find the Black Friday templates that we have prepared and already uploaded to your account in the Drag and Drop Editor section.
3. Be careful with the subject of the email.
Black Friday is not an excuse to write spammy subject lines . Always avoid capital letters, forget about writing like this to get noticed;
Limit the use of words like offer, discount, free, promotion if you want to stay away from the promotions folders of popular mailboxes.
Remember that you won't be the only one sending these types of emails, and in this case, creativity is what will get you the best open rates.
4. Reward your readers
With Emailchef, you have the possibility to create segments based on how many campaigns have been opened or who has clicked. Then, you can create a segment with only those who have opened ALL of your Black Friday-related emails . That means they are loyal readers: And you might want to reward them.
Send them a gift card to buy or give to a friend: this will encourage future openings and even build loyalty among your recipients, making them more willing to buy your products.
5. Unity is strength
Promote your deals across multiple channels both online and offline – engage with your customers on social media or in your physical store by inviting them to sign up for your newsletter to receive a sneak peek of Black Friday deals and more.
Use the Facebook Subscription plugin or classic subscription forms and share them on all your channels.
6. Remember to be thankful
We often tend to forget those who have shown us trust and interest. Stand out from the crowd and send a nice thank you email just a few hours after the purchase. If you want, you can make it more interesting with a coupon for future purchases or to give to a friend.
