Even those who are already quite experienced are continually learning new terms, and are tasked with staying fresh and up to date with the general terminologies and laws that govern the industry.
To do this, we bring you an email partners email lists marketing glossary . You should know that you will find several terms in English, since within the “jargon” of email marketing (and in general, in the marketing industry) the terms are often used both in Spanish and in English for the same concept.
We already shared the first part with you, now it's from “E” to “I”:
AND
Email Campaign: Self-explanatory. It ranges from an email to a list of emails designed to achieve a specific marketing goal.
Email Sponsorships: This involves purchasing advertising space in a newsletter, or sponsoring a specific article or articles. Advertisers pay for the advertising inserted within the body of the email.
Email filtering: A technique used to block emails based on the sender, subject, or content of an email.
False positive: Translated as “False-positive”, this occurs when an email with legitimate permissions is incorrectly filtered or blocked as SPAM.
H
Hard Bounce: A hard bounce is the failed delivery of an email due to a permanent reason, such as a non-existent, invalid, or blocked address.
House List: This is the “House List”, also known as “Retention List”. This is a list based on legitimate permissions that you built naturally (opt-in). Something you should take care of.
HTML Email: This is the sending of emails in HTML, which makes good graphic design possible, in a creative and legitimate way.
Yo
IP Warmup: This is the progressive and increasing sending of emails from a specific IP, so that a good reputation can be built up for it.
L
Landing Page : Translated as “Landing Page”. It is a page focused on generating leads or opportunities, with a design oriented so that the user provides their information directly on the page to obtain data or content related to products or services, promoted within the same newsletter or other digital and non-digital spaces.
