India Data

When all this is over, we must think differently and approach work in a new way, always staying close to our consumers . It will be almost impossible to resume B2B business relationships where they left off in mid-March. Many companies will have changed, or the workers on the other side will have ...

Although this fact obviously needs to be taken into consideration, it's necessary to be able to offer content for the rest of the audiences who are customers of the center and who are also part of its online community, such as grandparents, teenagers, university students, young adults, and so on ...

As I've mentioned before, in digital marketing, it's essential to know the results of the activity. To do this, we need to establish metrics and analyze them to better understand our company's environment. For example, review brand mentions, track significant interactions, and select the most ...

Therefore, a good marketing project, especially digital marketing, will help anticipate and mitigate potential situations such as those caused by the suspension, cancellation, or rescheduling of trade fairs and conferences.

Redirect effort to content
Attending trade shows represents a significant ...

Today, companies with an inbound marketing and communications strategy must ensure full collaboration between their marketing and sales departments. This ensures success if objectives are aligned under a deep and shared relationship.

There's always a tendency to think there's complete integration ...

Before the pandemic hit, there was already a large contingent of consumers who were primarily digital. They shopped online, rather than any other option. When mobility restrictions and lockdowns hit, another large, lagging group of occasional online shoppers joined the previous group to form a ...

EEAT ( Experience, Expertise, Authoritativeness, Trustworthiness ): Google emphasizes content that is created by experts or trusted authors. Your content must not only answer users' questions, but also be backed by expert knowledge.
Credible sources and links: Every article should include links to ...

Google Business Profiles (GBPs) are one of the most effective ways for local businesses to gain visibility online. However, before your Business Profile can be seen by the general public, you must verify it by clicking the "Get verified" link.

When you, as a business or sole proprietor, decide to ...

November 2024 brought several key changes and innovations to the world of SEO and online marketing that can have a major impact on the success of your online activities. Whether it's a new Google update, changes in PPC advertising rules, or new approaches to user behavior analytics, this month has ...

Google has been under pressure since a major shift in the way the mass market approaches mobile devices. The shift from desktop usage to apps and mobile browsers has opened the door for new platforms to compete for users' time and attention.

Platforms like SearchGPT will have an increasing impact ...