India Data

They don't want you to inundate them with offer information, because they're stuck at an earlier stage in the conversion process.

Strategies

If your content doesn't have strong arguments, you probably need to take an approach that more fully addresses potential customers' questions and objections ...

Achieving sales goals with efficient and effective marketing
Regarding the meanings of efficiency and effectiveness, we understand that these concepts describe the performance of a business process, so both variables support you in identifying the measures that will allow you to evaluate your ...

Here’s what it means: Instead of ending up with a company after filtering out all the wrong customers, ABM starts with target organizations, identifying opportunities early on and working its way to closing the deal.

So, instead of waiting for multiple leads to reach out to you, you target leads ...

Now, with the help of Big Data, marketers have a better view of the performance of each piece of content generated for users, making it easier to make adjustments as each piece is released.

Therefore, there is no need to wait for new Content Marketing campaigns to be implemented. You can optimize ...

Management By Walking Around: 12 Keys to Transform Your Employees' Performance



Management By Walking Around or MBWA is a technique applied directly by company managers in order to learn how to better manage their employees.

So this is about learning how to run an organization based on ...

Not only should you have the right content that has a high value for the public, the sections must be well defined, the user experience must be high, that is, users must easily find whatever they are looking for.

It must be intuitive and also responsive, since a high percentage of consumers access ...

Don't be afraid to consider new resources and tools, it's time to reinvent yourself and digitize your brand as much as possible.

It's time to consider each person who dedicates their day to growing your brand, as well as each lead , client, and person interested in you. We know that these are ...

Branded Content: Why it should be part of your marketing strategy


Changes in customer consumption patterns and their level of demand confirm that the efficiency of traditional marketing is a thing of the past. Companies need to constantly reinvent themselves, and Branded Content is the fruit of ...

Long-term ROI is not the same as short-term ROI . You must clearly define the time frame of your measurements to have an objective and clear analysis.
Every business is unique. Don't try to achieve the same results as your competitors. Each business should be guided by its own goals and KPIs. Enjoy ...

Let's think about a practical example. If Maria is interested in purchasing a new laptop for her freelance work and she doesn't have much knowledge about technology, she'll probably do the following research:

Consult with friends / acquaintances who know about technology
Search the Internet for ...