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by mdsah5125
Tue Dec 03, 2024 3:40 am
Forum: India Data
Topic: The Zeigarnik Effect: Can You Keep Your Customers on the Edge of Their Seats?
Replies: 0
Views: 57

The Zeigarnik Effect: Can You Keep Your Customers on the Edge of Their Seats?

Bluma Zeigarnik was a psychologist who frequented the cafés of Berlin back in 1927. She would watch the waiters with curiosity as they took orders without ever taking notes . Her careful observation gave rise to a scientific revelation that marked the beginning of a new psychological theory.

The ...